“You ask the head of marketing how the team is doing and get a giant thumbs up. đź‘Ť “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” Interesting article…
Tag: JVFocus
Battling For Attention In The 2024 Election Year Media Frenzy
“As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of…
How Standardizing Your Sales Process Boosts Overall Conversion
“Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right?” Interesting article regarding: How Standardizing Your Sales Process Boosts Overall Conversion by Frank Cowell. You can read the full…