3 eCommerce KPI’s to Master with Scott Cunningham

“There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. If you can master these you are well on your way to building a profitable eCommerce business!” Posted on the DigitalMarketer.com blog. Interesting…

Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham

“You need to build a profile of your perfect customer segment, and identify everything that they have in common! Lake Dad Daryl is one of Scott’s customer avatars, putting a name to his client’s perfect customer!” Posted on the DigitalMarketer.com…

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo

“STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method!” Posted on the DigitalMarketer.com blog. Interesting video regarding: Ecommerce Collection Pages: The Intersection of Content and Product…