Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Discussion in 'Off Topic Discussion' started by Mike Newton, Apr 20, 2017.

  1. Mike Newton

    Mike Newton Administrator Staff Member

    Oct 16, 2013
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    Hey JVs,

    For those of you who are into video, particularly how it appears on mobile and other devices, this article may help you to improve your results. Have you ever wondered where video performs best or what format performs best? Then read on.

    I found this interesting article by Brian Peters over on Buffer Social, which provides some great comparisons and insights. Caveat: All media and images, etc, remain the property of their respective owners.

    "In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions:
    * Where does video perform best?
    * In what format does video perform best?

    What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.

    But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).

    That’s a lot of space! And with
    mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of." Continued here:

    Let us know what you think in the comments below.

    Where does video perform best?
    David Bratby likes this.
  2. David Bratby

    David Bratby Moderator Staff Member

    Oct 6, 2015
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    Great, thanks Mike [​IMG]:)
    Mike Newton likes this.

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