Out-Publish Your Competition With This Killer Content Marketing Plan

Discussion in 'Internet Marketing Discussion Forum' started by Mike Newton, Oct 8, 2020.

  1. Mike Newton

    Mike Newton Administrator Staff Member

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    "Where does content development fall on your list of marketing priorities? How often do you blog or add content to your website? Do you have a strategy for figuring out what to write about or how to use content to reach more potential customers?" Posted on the FletcherMethod.com blog.

    Interesting article regarding: Out-Publish Your Competition With This Killer Content Marketing Plan by Aaron Fletcher that I found on the FletcherMethod.com blog.
    *Caveat: All images, videos, audios & content are the property of their respective owners/authors. If they fail to appear because they have been moved or removed, you can refer to the source here.

    Read the full article and get a detailed breakdown HERE!

    6 STEPS TO BECOMING A CONTENT MARKETING MOGUL

    [​IMG]


    WHY EDUCATION BASED MARKETING WORKS
    Education-based marketing works for the same reason that buying someone you hope to get to know better a drink before you ask for a sleepover date does: before anyone trusts you, they have to like you. And before they like you, they have to know you.

    1. Create a content roadmap: This tool will be used for planning out your content and ensuring that it will provide the most “bang for your buck” in terms of reach and engagement. Your Content Road Map will serve as a template for managing the development of content, thereby converting your targeted “informational keywords” into traffic-producing, trust-building articles.
    2. Produce great content: Great content is any form of content that accomplishes the following three fundamental goals: Great content is any form of content that accomplishes the following three fundamental goals:
      • Reaches a specific target audience.
      • Stands out and engages readers through its focus on their questions and needs, as well as its structure and format.
      • Moves readers toward some desired action, such as subscribing to your newsletter or contacting you.
    3. Optimize and publish your content: Before you upload your new article or video to your website, it’s critical to ensure your content is optimized for each phase of the Online Marketing Funnel.
    4. Syndicate your content:
      “Syndication: to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places” –dictionary.com

      Within this traditional definition of syndication lies one of the most powerful nuggets of your content strategy: the act of taking a single piece of content and syndicating it across multiple channels on the Web.

    5. Recycle your content: the art of “content recycling” is taking a single piece of high-quality content and transforming it into multiple forms of media.
    6. Measure the impact of your content: All the dedication, research, planning, writing/filming, posting, and publishing converge into one place: measurable results. As much fun as all your hard work might be, it must be quantified. You must measure how well your content does at reaching, engaging, and converting your target audience.

    Read the full article and get a detailed breakdown HERE!

    What do you think? Share your thoughts in the comments below! If you would like to check the source or if the respective owners have moved the images, etc., displayed in this video, you can see them here.

    How is your content marketing working out for you?
    #ContentMarketing
     
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