Landing Page Statistics Marketers Should Know

Discussion in 'Internet Marketing Discussion Forum' started by Mike Newton, Feb 4, 2016.

  1. Mike Newton

    Mike Newton Administrator Staff Member

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    Internet marketers understand the significance of conversion rate optimization and A/B testing. And, those in this business know that even a slight tweaking of the font size or type, adjustments in spacing, and placement of the form box can sometimes double the conversion rates. Here are some very illuminating and interesting facts on landing pages across different niches. There are ideas and inspirations to be culled from these facts and figures.

    · Landing pages that respond slower than what people are used to, end up driving customers away. A delay of one second in the landing page response time can result in a seven percent fall in conversions. A business making $1000 a day could be losing more than $25K in a year. Source: Kissmetrics

    · Small businesses, on average, have three landing pages. Of these, one landing page attracts close to 85% of the traffic. Which makes you question the wisdom of spending dollars on driving PPC traffic to the other two landing pages that account for just 15% of the clicks. Source: Search Engine Land

    · Landing pages with videos can increase conversion rates by up to 80%. Videos featuring references, social proof, testimonials, and user endorsements foster trust, as people prefer watching to reading. Watching a video can also keep people on a page for longer. Source: Eye View

    · The average conversion rate across mediums is 7%. Calls to action on social media, email newsletters, and landing pages yield this figure. The number is higher for sectors such as finance, education, and healthcare. It falls below 7% for hospitality, retail, and technology. Source: Marketing Sherpa

    · Do not be afraid to experiment. You can actually get more leads with long landing pages, this definitely makes great sense from an SEO perspective. You have a better opportunity to craft a compelling copy that appeals to both, readers and search engines and you can insert calls to action in more than one place. Even a 220% increase in leads generated is possible. A lot depends on how you present the value proposition via the copy. Source: Marketing Experiments.

    · Six out of ten companies carry out fewer than five tests a month. Be it landing page optimization or tweaking the sales funnel, you need to test and test regularly. Five tests in a month may be more, less, or just about the right number for your business, but this is indeed a revealing stat. Source: Brilliant Website Solutions.

    · A landing page which has its objectives in sync with what the reader wants will do well. When a reader arrives on your page, they usually have a single need. If your landing page can capture the reader’s attention with one good offer and a catchy call to action, then that is all you need. You don’t need to place multiple offers on a landing page as multiple offers can send confusing signals. Such pages receive less than 266% leads than pages that host one solid offer. Source: Wishpond

    Looking for tips to improve your landing page?
    #LandingPageStatisticsMarketersShouldKnow
     
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  2. David Bratby

    David Bratby Moderator Staff Member

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    good information about landing pages, thanks Mike
     
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  3. Paul Reaume

    Paul Reaume Moderator Staff Member

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    Landing page construction 101.

    Really interesting factoids. Thanks Mike!
     
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  4. Mike Newton

    Mike Newton Administrator Staff Member

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    Sure is. Cheers Paul. ;)
     
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