Can I Share Content On Social Media More Than Once?

Discussion in 'Social Media Marketing' started by Mike Newton, May 13, 2016.

  1. Mike Newton

    Mike Newton Administrator Staff Member

    Oct 16, 2013
    Likes Received:
    Social media allows businesses to lessen their dependence on organic search engine traffic and PPC traffic. An increase to your social media pages can easily be converted to an increase in business. but how do you go about it?

    The first thing to remember is that not all pieces of content are created equal. Reserve content promotion and marketing for your the best pieces. It will save you time and money, mitigate the risk of overexposure for your brand, and will ensure that the reader does not get fatigued from seeing too much of you. On social media, as far as marketing is concerned, less is more.

    While you need to be conservative with marketing, there’s no reason why you cannot promote the same piece of content more than once. People do it all the time. Famous authors and subject matter authorities plug and re-plug their pieces on Twitter. You can do it. In fact, you should do it, and in all likelihood it will increase visitors and engagement to your social media pages. This way, you can reach out to a wider audience base, and increase the chances of people seeing your updates. No one’s going to reprimand you for doing this. The worst that may happen is that those who have already seen your post may ignore it.

    This said, you certainly don’t want to be a spammer. You can easily empathize with your followers, because you too are following others. What are your pet peeves about how posts appear on your timeline? Things won’t be much different with others. Don’t do what you don’t want done to yourself.

    Schedule your posts. This is the single most important step when you want to derive maximum value from sharing content on social media more than once. And, focus more on those posts that provide exceptional value to your readers or are share worthy.

    The schedule should cover your posting routine across different social media platforms. You can post the same content on Facebook, Twitter, and LinkedIn; and then choose where you wish to repost it for better exposure. Twitter tolerates and often yields the most shares for reposts.

    You can spread reposts of evergreen content over a longer period. Topical content should be shared and then reshared with shorter intervals. The first time you post an article on social media is when it goes live. The next plug for that article can be the next day, and maybe a final plug after a few more days.

    You can also get creative with the manner in which you share and reshare content. You can link the old article to be reshared in a contextual manner when you post information about a new article. You’ll need a longer than regular social media post for this approach.

    While the article that you share can be the same, the accompanying message has to change. If you don’t do that, you’re guilty of laziness. The message can be a question, an appeal, a catchy quote, or anything that can convey a message already conveyed, but with a twist.

    Wondering how to re-share your content with your followers without spamming them?
    David Bratby likes this.
  2. David Bratby

    David Bratby Moderator Staff Member

    Oct 6, 2015
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    Good things to think about when re-sharing content, thanks Mike
    Mike Newton likes this.

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